Wow! You Won't Believe! How Much Earn Ajay Devgan's Shivaay Before Release

Ajay devgan's Shivaay earned 70 crore before Release 

Ever as its announcement, Devgn's Shivaay has been a red hot property for the audience as well as the production. The film's launch was done with huge fanfare while kick-start of its shooting was an event in itself. Since the movie is nothing short of a magnum-opus in the creation, courtesy Ajay Devgn bringing himself on board as a director & leaving no stone unturned to make it a huge Diwali release this year, there too have been widespread speculations approximately the deals that have been struck in the backdrop.

In fact it was also freshly announced that Pen India had come on board for the movie. Considering the fact that Eros International is previously giving the movie a powerful backing, this seemed like an interesting development. On further digging, we have managed to bring to exterior on what happened behind the scenes.

  
"This is a core trade decision with an eye on de-risking the movie for all stakeholders," informs our trade source, "Shivaay is a vision movie for Ajay Devgn & he is leaving no stone unturned to make it a generous big screen experience. As a result, strictly from India sharing cost perspective, Shivaay has been tagged at Rs. 70 crore. This doesn't comprise overseas territories & other rights."

To guarantee that all involved parties made good share in profits while too keeping the risk at bare smallest amount, it was decided that Pen India come on board as well.

"Jayantilal Gada's corporation Pen had shown keen interest in Shivaay & while Lullas' Eros is already on board, it was felt that this would be a win-win position for all if there are multiple stakeholders on play," the source continues, "Eros also felt that with a 50-50 deal between them & Pen, it would help keep the bottom-line in check."

As a result, there is an speculation of Rs. 35 crores each by both Eros International and Pen India, which allows the movie to proceed easily with a good handle on in general budget as well.

"Ajay has a solid script in hand & with the kind of technical skill that he possesses, Shivaay is set to be nothing short of an global experience for the viewers," says a source attached to the movie, "On the basis of what that has been shot so far, the movie is a true Diwali entertainer in the making. as well, hats off to this being an Indian production that has allowed the movie to look much bigger than its funds. If the movie was made in Hollywood, the costs would have been even superior."