Dilwale becomes a hit still before release?

Dilwale becomes a hit still before release?

This is said to be the start of a almost Rs 220 crore deal between Shah Rukh Khan's production house & a leading television network just 4 months ago, Shah Rukh Khan's Red Chillies Entertainments had plunged into the sharing market for his forthcoming movie, 'Dilwale'. Now we hear the production company has entered into a planned union with TV network Multi Screen Media to explore opportunities related to television, digital & film content. 

Sources close to the star's poster claim that MSM has acquired the satellite rights of 'Dilwale' for Rs 60 crore & the entire deal covering his next 2-3 creative projects comes to a big Rs 220 crore.
"This is the first time in lots of years that the satellite rights of a movie has been sold ahead of its release. The alliance involves several of the future creative content that RCE will make. Though not elite, it will be among the biggest & one-of-its-kind contracts," says a source.

On 10th April, hit list had reported concerning the Rohit Shetty action-drama cracking the largest music contract with Sony Music at Rs 19 crore.

Venky Mysore, CEO of RCE, confirms that the contract has been struck.